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4:00 pm on Wednesday 4 January 2017
So, you came up with an innovative idea and convert it into a mobile application and about to launch it in a hope to get millions of downloads? You have done everything efficiently from development, designing, testing to execution, but this is not enough to get lots of downloads and reviews for your application. You have to compete with lots of similar apps and to do so you need to market your app in an appropriate way.
Marketing your mobile application is an essential part so that it can be accessible to everyone. And to learn the right way have a glimpse over the aforementioned tips. In the following tips; you will have an insight that how to promote my app and how you can achieve good reviews which can be helpful in generating profit.
1. Offer App on sale!
Today@-s generation love the word “SALE” and hooked up with word this much that wherever they saw this word or discount word they got attracted towards that. So, providing offers or great deals on your Application at the time of launch on App Store can help you to get more downloads.
2. ASO (App Store Optimization)
Like SEO (Search engine Optimization) is helpful to drive traffic to websites through search engines, ASO (App Store Optimization) is also as helpful to get more downloads for your application through App Store. You just need to find out the right keywords and fill the right description for your app; so that users can feel familiar with the concept of your app and download it as soon as possible.
3. Social Media Optimization
You can opt for social media optimization as it is very less cost consuming and you can find most of the targeted audience there. So, create an account over your favorite social networks like; Facebook, Twitter, Instagram and LinkedIn etc. and start promoting your app there as much as you can. It will be easily accessible for users and within your marketing budget.
4. Create Multiple Lingual Platform for Review Posting
Always create multiple lingual platforms so that you can get more reviews as everyone can@-t understand or write only English. You should provide your users an alternative to choose their native language to put their opinion in the form of reviews.
5. Create a Relationship with your Users
Don@-t only promote your application over social networks and be inactive in responding to your customers as your app start getting downloads. You need to build up a relationship with your users and boost them to provide you some feedback to your social media pages or accounts. It@-s a human tendency that people love to check reviews over social networking pages before connecting or downloading your application. If they found your app well rated or scored and active to respond customer@-s feedback they can decide to download your app.
6. Approach to Bloggers
There are a lot of bloggers who love to write reviews related to applications, you should approach them. If they will be ready to write reviews for your app over their blog then it will be helpful to get more app downloads. Their fans will listen or get to know about your app from their trusted blogger and probably download the application.
7. Get Opinion from Your Known People
It would be helpful to get an opinion from people you know well regarding your app before launching your app into App Store. It will assist you in to know the flaws of your app that you can improve before launch. And a user@-s trust that before them many people used the app.
8. Decide Best App Icon and Color
Your app icon is the small picture which interacts first with the user. So, an app icon can turn into a big chance to get the attention of people because human beings are a visual beast. So pick the colors and icon wisely as they are representatives of your application. And the best solution to know that what fascinates users to go through the best-selling applications within App store or Google Play search.
9. Selecting Appropriate App Category
You must select the right category which best fit to your main functions or features of your application so that it will be accessible to right people or audience.
10. Create a How-To-Video
Hire an expert company to create a How-To-Video for your application. Make sure you provide the guidelines within that video that how a user can use your app. And also make sure you provide subtitles for any another language. It will be helpful to get good ratings to your app.
Following these 10 tips will lead you to get a lot of reviews and downloads for your application. But to implement these tips you should have a well-versed team of developers and marketers. So, if you have any query and need to ask then consult to mobile app development company gurgaon and get the best solution.